Cruelty Free: My Decision

I have wanted to go completely cruelty free for so long, but I’ve come up with a compromise. I’ve been buying new products that are cruelty free as I’ve finished up a product that wasn’t cruelty free, and replacing it within my makeup collection. I haven’t thrown away current makeup that isn’t cruelty free because let’s face it…I spent my money on those items, I want to use them. And then when I know how the replacement product performs, hopefully I can find a cruelty free version I like just as much. And then I’ll throw the original away or give it away to family or friends.

I just want to say that I am no expert, but I am trying to figure this whole thing out.

Now I’m not going to lie, figuring out if a brand is cruelty free or not is a bit of a mine field. You basically have to figure out if you think a brand is cruelty free if the big company who owns the brand isn’t cruelty free. And this is something that a lot of people have very strong opinions on.

I have decided that if a brand is cruelty free, but is owned by a company that isn’t cruelty free, I am still classing the brand as cruelty free. For example, Urban Decay is a cruelty free brand, but they are owned by L’Oréal who aren’t cruelty free. My reasoning for this decision is that I would hope that by myself and others choosing to spend their money on brands within a particular company who are cruelty free, rather than ones who aren’t, perhaps the company will realise which way consumer opinions are going, and stop testing on animals.

Another thing to mention for anyone who is thinking about going cruelty free is about China. It is illegal to sell cosmetics which were made outside of China, in China, unless the finished product has been tested on animals. Now some brands are up front about this. And some will say that they are cruelty free, unless they legally have to test on animals. Which also means, we sell in China. Which means, we aren’t cruelty free. Even though their initial statement will stay that they are cruelty free. So watch out for that!

Some brands I love who are cruelty free (in my opinion):

  • Elf
  • Collection
  • Sleek
  • Makeup Revolution
  • NYX
  • Urban Decay
  • Becca

At some point over the next month, I am going to do a swap this (not cruelty free item) to this (cruelty free item). But my opinion of cruelty free is what I mentioned above so bare that in mind.




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